Austin Rug Store

An end-to-end ecommerce solution developed for Austin Rug Store, a retailer specializing in premium handmade wool rugs across the United States. The platform is built on WordPress using WooCommerce, offering a seamless and secure shopping experience tailored to highlight traditional craftsmanship with modern design sensibilities.

Scope of Work

• Custom WordPress theme configuration aligned with brand aesthetics
• WooCommerce integration for scalable product management
• Advanced filtering and search functionalities for improved UX
• On-page SEO and content structuring to drive organic traffic
• Performance optimization and security implementation
• Integration with marketing tools and analytics platforms

Impact

• 35% increase in organic traffic within the first three months
• Significant improvement in site speed and user engagement
• Streamlined purchase process contributing to higher conversion rates